Setting up a Bigo Ads + Sweepstakes funnel: creatives, targeting and event tracking

Below is a detailed guide for settng up the Bigo Ads + Sweepstakes bundle with practical tips on creatives, targeting, and event tracking. You’ll learn about the current offer popularity, the best types of sweepstakes, effective creative formats, targeting settings, “conversion payment” event integration, and key conversion metrics.

Offer Popularity

Sweepstakes is one of the oldest and most consistently profitable verticals in traffic arbitrage: even in 2025, “prize draw” offers show high returns due to the low user entry threshold and simple conversion flow.

Additionally, top networks are actively developing targeting and analytics tools, making this vertical a priority for arbitrageurs.

Which Sweepstakes Work Best for Bigo Ads

For launching campaigns in Bigo Ads, offers with instant prizes and clear outcomes are optimal, such as:

• Leadgen-sweepstakes (collecting email and basic data for participation);
• Mobile subscription with bonus (DCB/CC) in exchange for a chance to win a gadget;
• CC Submit (card details submission under the pretext of “winning verification”) — the most profitable but requires careful creative work and audience trust.

We recommend starting with a simple SOI flow (single-step registration) to minimize friction and keep testing cheap. Below are the current statistics for Bigo Ads for March 2025.

• Videos work better for Shopping and FMCG, but in Europe the overall conversion is noticeably lower.
• When choosing creatives, it is worth considering not only the CPL, but also the final CVR: banners provide better quality leads for gift cards.

What Creatives Work on Bigo Ads — Sweepstakes Examples

Through the BIGO Ads platform, you can run ads on the Likee social network, the Imo messenger, and Bigo Live. Ads can include video creatives or static banners. The approach you take determines which format to use. Let’s look at effective creative options.

• Short dynamic videos (5–15 seconds) with fast value delivery and interactive elements. Dust off your top-performing creatives from 5–10 years ago — they often perform better here than modern ones.

• Bright previews with large headlines like “Win an iPhone!” or “Get $100” and a strong CTA.

• Use batch-upload and A/B testing in Bigo Ads’ Creative Library to rotate multiple creatives quickly.
• Interactive formats: quizzes, spin-the-wheel games, or mini-games (like on some LPs) to boost engagement.

Creative Examples

Show the actual prize in the creative — unbox an iPhone 14 or a store gift card, like bloggers do in unboxing videos — instead of showing many boxes to instantly grab attention.
Also, tell a story about winners or organizers via short video interviews tied to holidays or special events (Christmas, Black Friday, wedding, etc.). This proven format converts well. To boost motivation, add a direct benefit — like “$1000 discount” or a free McDonald’s meal — and combine it with unboxing or storytelling for maximum engagement and conversion lift.

Examples of creatives:

• Unboxing with a gift from Dove – https://gdl.news-cdn.site/as/web-source/4hd/17GjuH.mp4
• Winners' stories/interviews – https://gdl.news-cdn.site/as/web-source/4hc/0iZgYM.mp4
• Benefits for winners (MC'Donals) – https://gdl.news-cdn.site/as/web-source/4hc/20y0fv.mp4 and https://gdl.news-cdn.site/as/web-source/4hd/03AJ0L.mp4

Bigo Ads Popularity and Targeting Setup

Bigo Ads drives most of its traffic from the CIS, Middle East, and Asia, but Tier-1 countries are also represented.

According to available stats, BIGO services are expected to keep growing in 2025. Attached tables show approximate MAU (Monthly Active Users) — monthly unique active users. Country and device breakdown for March 2025:

Top Priority. Countries with the most active traffic, minimal bot presence, and stable conversions. Start here if you’re running high-payout offers.

Second Priority. More affordable countries with decent quality but slightly higher bot risk. Good for scaling, testing, and cheaper offers.

Third Priority. GEOs with the most low-quality traffic, requiring deeper filtering and cautious strategy. Cheap clicks are possible here, but so are higher risks.

Recommended GEOs for sweepstakes campaigns:

• GEOs: CIS (RU, UA), Egypt, Saudi Arabia, India;
• Age: 18–34 (core “prize hunter” audience);
• Gender: universal, but some offers (like tech) may perform slightly better with men.

Bigo Ads also supports targeting by interests, device, carrier, and schedule.

Conversion Payment Event Setup

Let’s move to campaign optimization. With a good creative and proper optimization, you’ll get a steady lead flow and positive ROI.

BIGO Ads allows optimization for SOI/DOI and CC submit offers. Start setup by obtaining the API KEY.

Getting API KEY and Setting Up Conversions

There’s no API KEY page in your BIGO Ads account. You’ll need to contact your RentAcc account manager and request an API KEY.

The manager will send a key like: sweep1_SFSfS (example). Pass the API KEY to your tech team to integrate with your traffic/conversion tracking platform. Make sure to use these parameters in the tracking link:

APPID, GAID, IDFA, AD_EXT, SID

Post-integration steps:

• Provide your account manager with a click tracking URL;
• BIGO Ads will send a few test clicks;
• Check if you see those clicks in your tracker. If yes, report a few resulting conversions;
• Wait for BIGO Ads to confirm the conversions.

If everything is correct, the test is successful.

Setting Up Web Events

Next, set up web events. Contact your manager and request access to the “Web Event” tool. They’ll coordinate with BIGO reps. Once you get access, you can configure events.

Go to “Library” and open the “Web Event” page. Click “+Create”.

In the form, name your web event and insert the final URL (e.g., your affiliate LP). Click “Next”.

Next, configure tracking URLs. In the first field, choose “Others”. In “Click Tracking URL,” enter the click tracking link, and in “Impression Tracking URL,” enter your impression tracking link (if needed).

Click “Submit.” The system will create the web event. Events sent from BIGO Ads to trackers/platforms will appear below.

Creating a Conversion-Based Campaign

Final optimization step — setting up the ad campaign. Here are the specific settings to focus on.

Go to the “Campaign” page and click “+Create”. You’ll see the campaign setup page.

On the first step, choose the “Web Conversions” goal. The system will auto-fill a campaign name, which you can change. Optionally, set a campaign budget. Click “Next”.

Next, choose placements, targeting, events, and other settings. Focus on two key settings: optimization and bidding.

In the “Advertising” section, configure:

• Promotion Type (landing page);
• Web Event. Select the previously created web event;
• Promotion URL. It will auto-fill from the event;
• Website Pixel. If using API tracking, disable this to avoid duplicate data.

Set the Optimization Event — registration, payment, form completion, etc.

Next, set your bid — this determines your conversion cost.

Optimal bids for BIGO Ads:

• SOI/DOI: For the US, average conversion cost is $2–3. If your CPA network payout is $5+, start bidding $5 or slightly less.
• CC Submit: If CPA payout > $15, set your initial bid at $10. Then gradually increase.

Campaign Optimization Tips

We’ve covered campaign settings — now let’s discuss optimization, from launch to steady scaling.

Day 1 nuances:

• Run 1 campaign per account with 5 ad groups. Add 2–3 ads per group.
• Bid based on your CPA network payout (see optimal BIGO bids).

Remember: launching is just step one. During the first days, the system is learning. Keep in mind:

• Check if conversions are tracked. If spend exceeds $50 and no conversions, go to “Troubleshooting.”
• Raise your bid to match target CPA. If your actual CPA is 2.5–3x higher, don’t pause the group yet — learning phases often have inflated CPAs that later normalize.
• Once 2–3 groups complete learning, launch new ones.
• Don’t pause groups that finished learning — even if CPA fluctuates within 40%. The system stabilizes performance over time.
• Don’t add more than 10 groups at once. Otherwise, the account may become unstable. Recommended: 30+ new groups per week.

RentAcc managers help at every step: account setup, API KEY connection, “Web Event” access, and support.

Conversion Rates for This Funnel

• Registration CR (SOI flow) usually ranges from 20–50%, depending on GEO and prize pool.
• Payment CR (CC submit) rarely exceeds 1–3%, but high average checks and subscription payouts balance it out.
• Email retargeting campaigns have around 5.5% CR (email → revisit).

How to Get a Bigo Ads Account

Direct access to Bigo Ads accounts requires a registered foreign legal entity, a formal contract, full verification, and invoice payment — only then can you access Business Center.

Our agency accounts are a great shortcut. We have direct access to Bigo BCs — no legal entity, contracts, or internal reviews needed. You can start from just $500, no $10k deposit required.

Getting an Agency Account

Just a few simple steps:

• Top up your balance. First, fund your service balance. Go to “Top up balance”, transfer via TRC20, enter the hash, and the funds are instantly credited. After approval, your Bigo account gets funded.

• Submit a request. Fill out the required fields and send your request to our managers. You’ll need to register on the Bigo Ads platform and include your email. Moderation takes 1–2 days — links and account details are reviewed.

By working with us, you get quick launches, stable traffic, full automation, and per-account tracking:

• Real-time analytics. Instant data with no delays. Monitor creatives, funnels, and offer performance in real time and optimize quickly.
• Top-ups and transfers. Ad accounts get funded and transferred instantly, 24/7 — crucial for scaling or sudden traffic spikes.
• Telegram bot alerts. You’ll receive real-time updates on account balance changes.

Conclusion

Sweepstakes continue to delight arbitrageurs with high profits and attractive offers — there are now fully white offers where prizes are truly sent to winners. This builds user trust.

Bigo Ads traffic is becoming one of the best arbitrage solutions in 2025 — simple conversion flow, lenient moderation, and versatile targeting.

The key to high profit: choose the right sweepstake type, use short high-quality video creatives, fine-tune targeting, and set up events properly. Our agency accounts let you start fast — no long briefs or big deposits. Wishing you great launches and high ROIs!